Today, I took a tea break to chat with Barbara Amouzou-Lokadi , who is the head of marketing in Vlisco , Togo Branch. Vlisco Group is a textile company which produces print fabrics under the brands Vlisco, Woodin, Uniwax and GTP. We had a good chat about African fashion, check it out.
I have been seeing you all over social media celebrating with Vlisco and celebrating African fashion, can you tell me what all that is about ?
“This year was very particular for the group because we celebrated 170 years of Vlisco. For this special moment, we organized several activities and events to celebrate African women who are at the heart of Vlisco’s business. From Holland to Benin, Togo, Ghana, Ivory Coast, Nigeria and DRC. We paid tribute to the dynamic African women who contributed to the success of the brand. So this celebration is not only about fashion but also incredible stories of inspirational women.”
How has it been working with Vlisco ?
“Working with Vlisco is a love story, I should say. Indeed, when I was a student I dreamt about working for Vlisco after my studies. When this dream came through, I fell in love with the brand, its heritage and craftsmanship. I am really proud to know the story behind each fabric, each design, each colour…it’s really amazing and sometimes frustrating because some people don’t understand why such a brand is luxury.”