I made a Poll on my Instagram story on trusting African Makeup Brands and sadly 32% didn’t think African makeup brands were trustworthy.
I’am such a makeup addict and tend to spend a lot of money when it comes to makeup and I ain’t even a makeup artist. I started making up as a teenager with my first makeup product being a black opal pressed powder, thanks to my makeup loving mom.
Just like everyone else I started of by using foreign products but as time changes Africans have started to come out with their own brands and products which is a plus to the African economy and African Beauty Industry; which makes me proud as an African woman to say we have our own, thats why I always try support no matter how small. I must say I have used more of Nigerian makeup brands , and recently started using Ghanaian brands too. Can’t wait to try something from other parts of Africa. West Africa has a lot of beautiful beauty brands that do the magic you expect ; House of Tara, Zaron, Yanga Beauty, Evita Joseph, Colorbox, SO Aesthetic, Tao Cosmetics… have been some of my favorites, but what exactly led me into writing this post is the fact there is a new brand popping up everyday, which should make me happy as an African woman, but as a health conscious makeup user, I get really worried.
Its worrying to me not because I’m jealous like some will come up with after reading the title of this post, but because my health is important to me and so should yours be too. We live in times everything you want can be made and reproduced in people’s back yards in some countries, like China which is the headquarters of Fake. We live in times you just have to send a description of what you want with a logo through an email and boom you have a product and brand.
How many of these brands or upcoming brands really go through the process of researching and inspecting the chemicals that go into these products? How many brand owners are thinking of the health of consumers rather than just the money or name they will make after sales? How many cosmetic brand owners have visited the cosmetic laboratories that produce their products ? Chemical testing to identify a product’s quantitative levels of ingredients is very important to the production of cosmetic, but how many brand owners really consider that.
We need to put at the back of our minds that we can get away with wearing replica designers but when it comes to what we apply on our skin and face, we need to be a lot more strict and choosy. In 2015 Mashable.com posted an article about fake products which one passage read …”Mercury, lead, arsenic, cyanide and even human urine and rat droppings are often found in counterfeit cosmetics made in China. The level of toxins in some of these products have led to severe allergic reactions including skin rashes and burns, disfigurement and long-term health problems such as high blood pressure and infertility.” This my friend scares me.
Last year I received two lipgloss from a goodie bag from one of these makeup gatherings; it looked liked it had enough shine to it, those kind of lipgloss you can wear at every occasion, to my greatest shock as I applied it, it was weak; weak because it felt like rubbing baby oil on the lips with no shine and after some minutes started to melt out, to add salt to injury, it was said to be a new brand…imagine I had spent my money on it ?
To end this post, I’am sure at this point we can all realize this isn’t about jealousy but about our healths and giving consumers more trust. If this is taken into serious consideration, hopefully next time we can get a 100% positive feedback when I post up a poll on my Instagram .
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Should African Makeup Brands Be Trusted? was last modified: May 17th, 2018 by ChrisKata