Last 2 weeks I had the opportunity to MC of a 4 days event tagged the African Makeup and Beauty Fair.
It took place at the Providence event center in Accra and just as the name implies it was a beauty and makeup fair attended by a large number of stakeholders in the beauty Industry from Ghana and beyond. Present were makeup artists, beauty vendors, makeup, and beauty enthusiasts all to witness the first of this kind of fair organized by Makeup Ghana. The four days was filled with different exciting activities such as live demos, seminars, workshops and of course Fashion shows.
Although this was its maiden edition, it had so much to offer and I was pleased I didn’t just focus on work but tried to pay attention to most of the activities, for that, I will share 5 lessons I learned from this fair.
Networking was one word that kept popping up at almost all the seminars and workshops; this shows how important it is to network as a business person, in this context be you a makeup artist, a beauty product vendor or a brand owner. The art of networking creates opportunities, connections, friendship, increased confidence amongst other benefits.
2. Self Development
One of the speakers Dzigbordi K. Dosoo (Mrs.) the Founder and Chief Executive Officer of Allure Africa Group and a life coach spoke on the topic ” The Brand You”, which captivated the whole hall. Everyone listens and made notes as she advised on the importance of self-development as a person, she also made us understand that as human beings we are brands, no matter in which fields we found ourselves.
Dzigbordi Dosoo also advised on how self-presentation was of great importance, from dressing to body gestures, body language, and etiquette.
3. Craft Development
This is one topic that kept popping up in almost every workshop and seminar. Developing your craft goes beyond just watching youtube videos but also investing in education and a lot of practice, practice, practice because practice really makes perfect. All great artists spent a lot of time in practicing their craft. So practice!
4. Skin Care And Routine
Mrs. Boamponsem, CEO of skin care company, Second Image while speaking at the seminar made very important remarks on skin care routines:
- * From the age of 25, it’s important to start using soapless soaps.its* Never use medicated soaps for 3 months straight, they are meant for skin conditions.
- * You should apply face creams because they differ from body creams and specially manufactured for the face.
Am pretty sure you picked out one or two lessons from this and the next time you hear about the African Makeup and Beauty Fair, you better not miss it.
These are some amazing pictures makeup on the runway. Enjoy